[DOWNLOAD] "Boundary Spanning Elements and the Marketing Function in Organizations" by Sunil Sahadev, Keyoor Purani & Neeru Malhotra # Book PDF Kindle ePub Free

📘 Read Now 📥 Download

eBook details

Title: Boundary Spanning Elements and the Marketing Function in Organizations
Author : Sunil Sahadev, Keyoor Purani & Neeru Malhotra
Release Date : January 25, 2015
Genre: Marketing & Sales,Books,Business & Personal Finance,Economics,Industries & Professions,
Pages : * pages
Size : 1818 KB

Description

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.