(Download) "Boundary-Spanning Marketing Organization" by G. Tomas M. Hult ~ Book PDF Kindle ePub Free

eBook details

Title: Boundary-Spanning Marketing Organization
Author : G. Tomas M. Hult
Release Date : January 24, 2012
Genre: Marketing & Sales,Books,Business & Personal Finance,Management & Leadership,
Pages : * pages
Size : 523 KB

Description

Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.